Musical Theatre Gets Social with Terri Paddock’s new venture Stage Faves

Ok so I realise I’m a little to the party but have you read about Terri Paddock’s new venture? Well I suggest you do because if like me you are a musical theatre enthusiast then this is just the sort of site you need in your life!

So be inspired, read on and check it out, all the links are incorporated here, so you can be enthused by this rather brilliant new musical theatre heaven:

Musical theatre gets social with #StageFaves

– a new concept in online community building launched by Terri Paddock

with over 700 musical theatre performers

Musical theatre just got a lot more social thanks to Stage Faves (, a groundbreaking new, mobile website launched by WhatsOnStage founder and former managing director Terri Paddock.

Stage Faves is a new concept in musical theatre community building, connecting fans, performers and shows with each other and all the 24/7 social media content they want in one place.

For each West End musical in the Stage Faves database, fans can instantly access not only all of the show’s social feeds in one place but also all of the social feeds for the entire cast. For fans who want to learn more about, engage with and help shout about the productions and performances they love, it’s the go-to digital online resource for musical theatre.

On the StageFaves website, fans can instantly access:

  • All current West End musicals, lead performers and musical houses
  • Updated daily rankings by Twitter, Facebook and total fan reach
  • Live Twitter and Facebook feeds for all accounts
  • All of a show’s social media and links on one page
  • Full cast lists with verified Twitter handles of performers
  • Over 700 and growing individual musical theatre performer pages, including agent details and contact information
  • All of a performer’s social media and key links on one page
  • Performer-centric West End ticketing
  • Personalised fan merchandise for every performer

… And an opportunity to help add to and refine the constantly expanding database!

A key aim of the site is to champion musical theatre performers – some of the hardest-working artists in the entertainment business – and help them to be as successful as they can be, growing their social media followings, expanding their fanbases and raising their professional profiles with every show that they’re in… with the help of their digitally-savvy fans, of course!

Using their Twitter handle, performers can log in to their Stage Faves page at any time to update their details, write a personal message to their fans and sign up for free marketing boost benefits and planned site developments. And, if they’re not already on the database, performers – or their fans – can add themselves in minutes.

Founder and self-confessed Twitter addict Terri Paddock, explains how the idea for Stage Faves came about:

“Last year, an Olivier Award-winning musical theatre actor complained to me that she wasn’t getting cast because she wasn’t active on Twitter. Instead of commiserating, my immediate reaction was: ‘well, get on Twitter!’ I firmly believe that social media levels the playing field as a marketing and fan engagement tool for performers.

“Then I started thinking about how, as a fan myself, I’m so often frustrated by not being able to find casts, and all their connections, online. By building the Stage Faves platform, I wanted to make it much much easier for fans to find, champion and support the musical theatre performers they love – and discover new ones as well.”

While, initially, Stage Faves is focused on current West End musicals, the database will expand quickly to cover more leading Off-West End and UK touring musicals, along with other new features and functionality.


Twitter: @StageFaves #StageFaves  @TerriPaddock

Facebook: StageFaves


About Terri Paddock

Terri Paddock founded WhatsOnStage and the WhatsOnStage Awards, running the company and its events from 1996 to 2013. Since leaving, she has continued to blog at, tweet @TerriPaddock and comment on theatre matters in the national press, while also providing Twitter training, social media strategy and content marketing for a range of theatre clients.

In March 2015, with The Stage joint chief critic and prolific arts journalist Mark Shenton, Terri founded My Theatre Mates (, @MyTheatreMates), a portal for independent theatre bloggers, and launched the online Also Recognised Awards, resurrecting too-often overlooked theatrical awards categories including the UK’s first-ever prize for Best Musical Direction.

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